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Our packaging goes green

December 19, 2020

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Our journey to sustainable headwear led us to rethink the packaging of our shoppers and hatboxes too.

We choose a 100% plastic-free solution, perfectly expressing our sustainable philosophy. The box and the shoppers are made of FSC cardboard and it guarantees that the entire wood/paper supply chain derives from fair and sustainable forest management. The inks used are all formulated with renewable raw materials, cobalt-free and with no mineral oils.

They not only convey the passion for our brand but also bring attention to the theme of recycling and reuse through the slogan Give me a second chance. Reuse or Recycle.

Winter warm knit set

December 19, 2020

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We are launching our brand a new snowy look with the Atlantis Winter Set, a fully customizable kit that includes warm beanie, touchscreen gloves and cozy neckwarmer.

Create your custom set choosing between the Smart Knit set and the Sustainable Eco Knit set, sends us your template or ask for our designers full graphic support.

It will be the best winter ever!

Atlantis joins Cybergroup on CG Live Talk

December 19, 2020

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Last week we had a nice talk with one of ours friends and partners, Cybergroup International. In the CG Live Talk, hosted by our partner, our Sales Director Federico Pasini presented a range of new sustainable headwear and the technology applied to hats.

We talked a lot about our sustainable journey and how we manage to combine in our products green fabrics with Italian sense for fashion and design. We presented the 2020 new green hats: the Recy Three, the ultimate recycled cap with the front made of 100% recycled cotton and the back of 100% recycled polyester; the Recy Feel made of recycled polyester and very comfortable to wear, making it ideal for sports activities. For the next winter, two new beanies: the Recy Beanie is the result of a perfect combination of softness and sustainability, thanks to the recovery and recycling of around 14 plastic bottles per kg of yarn, the Eco Beanie is made of acrylic yarn in line with OEKO TEX® standards.

In addition to the aspect of sustainability, we wanted also to underline the importance of transparency in the production. Thanks to the QR Codes inside our hats, consumers are able to know when their new favourite article was made, where and what materials were used and the distance it has travelled. In other words: 100% transparency.

As technology is playing a greater role in our products, we are working more and more with special finishes and new technologies in the high-performance sector. We talked about the new Quick&Dry function of the sweatband, which makes the caps perfectly suitable for sports and outdoor activities and about our special refinement, the so-called “toothbrush process” with a very soft and pleasant finish, while the unique structure provides a great 3D and colour effect.

We ended our conversation speaking of NFC technology: small microchips in the screen of the cap, which can be read quickly and easily with a smartphone. It offers the possibility of linking a website, a PDF, an image or a video, which all makes the product interactive and exciting.

Thanks Cybergroup for the chat!! We can’t wait to welcome you in Italy and talk again about what’s next.

Rugby San Donà

December 11, 2020

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We have reached a new goal.

Rugby is probably the sport that is known amongst all sports as the one with the most competitive ethics. Team building, integrity and working as one are essential factors to scoring a try and achieving victory.

We are proud to be a part -in our own way- of a sporting activity which has characterised by such great inspirational values our everyday life such as in our day-to-day work.

Principles that we in turn have applied by becoming the official sponsor of Lafert San Donà, the rugby club that this year has had enormous success in the Italian rugby Excellence championship.

We have produced caps cobranding with the San Donà team, creating a synergy where winning and hard-fought victories are the engine for a new energetic amditions.

Atlantis team flew to Barcelona to follow the World Roller Games 2019 as Official Skateboarding Sponsor.

December 11, 2020

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This is our first first skateboarding experience; sport is one of our passion and we decided to expand our views and roll into this new field. As sponsor, we provided the official caps for the staff and the awarded riders of Skateboard, Scooter and Roller Freestyle. Orange, white and black are the symbol of this championship and in such a manner; we used these colours to design our caps. Atlantis felt at ease in this world since the cap represents the image of urban style proposed by the skateboarders.

Overall, it was an electrifying weekend as we looked at the performance of some of the best skateboarders in the scene; backflips and kick flips are just few examples of the amazing tricks that these pros realized. This experience definitely gave us many positive emotions and the desire to continue to collaborate and discover more about of this world.

Sport has always been a major interest for us, we believe in its power and we want to keep sharing our passion and love for it.

Watch the video

Co-branding

December 11, 2020

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Winning Together.

Much more than a marketing strategy or a “license exchange”. For us, dealing with cobranding projects means realising a product that is a portrait of a synergy able to generate a new energy in the market.

The Atlantis value in the world of fashion is indeed exponentially growing, and more and more clients want to share their brand in our caps.

Over the years, we have improved our ability to understand our co-brand partners needs, finishing a final product able to express a multiple essence and, in the meanwhile, technically and stylistically coherent with the project.

We strongly believe in this appealing combination, and some of our co-branding projects demonstrate that we are right, for example the Ski World Cup 2019 in Kronplatz and Valentino Rossi’s V46 Academy, a cap for all to see, moreover often wore by “positive” trend influencers such as Jovanotti.

Venezia FC

December 11, 2020

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Our love for Venice pushed us to support the city football club signing a partnership between two icons, united by common values of authenticity, passion and respect, ready to face every challenge found on their path.

A huge good luck to all the boys for the coming season.

Forza Leoni!

Atlantis & FIA WRC

December 11, 2020

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The adrenaline keeps to flow into Atlantis’ blood and in this unbelievable tour.

Alghero has been the perfect frame for the dusty race of Rally Italia Sardegna and we were there again enjoying the Shakedown and the Powerstage.

As Special Partners of Rally Sardegna we had the privilege to join the challenge and our Brand Manager, Federico Pasini, was hosted at the WRC All Live Studio and honored to reward the winners of the Power Stage.

Listen here our official interview.